Google is testing yet another feature aimed at keeping users on search results pages — this time targeting the popular recipe blog industry.
The company is testing a new feature called Quick View that appears for some cooking recipes. A search for “chocolate chip cookie recipe,” for example, shows a “quick view” button on a recipe from the blog Preppy Kitchen. Clicking it pulls up a full recipe with ingredients, photos, and step-by-step instructions — all without leaving Google Search.
“We’re always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and…