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Tumblr will move all of its blogs to WordPress — and you won’t even notice a difference

Illustration featuring the Tumblr wordmark logo
Illustration: The Verge

Soon, all of the blogs on Tumblr will be hosted on WordPress. Automattic, the parent company of WordPress.com and Tumblr, announced on Wednesday that it will start to move the site’s half a billion blogs to the new WordPress-based backend.

This update shouldn’t affect the way Tumblr works for users, whom Automattic promises won’t notice any difference after the migration. Automattic says the change will make it easier to ship new features across both platforms and let Tumblr run on the stable infrastructure of WordPress.com. (WordPress.com is a private hosting service built on the open-source WordPress content management software.)

“We can build something once and bring it to both WordPress and Tumblr,” the post reads. “Tumblr will…

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