Thinking of buying a secondhand Peloton machine? Well, US and Canadian customers who do will now have to pay a one-time $95 (or $125 CAD) “used equipment activation fee.”
Peloton made the announcement in its Q4 2024 shareholder letter. The fee doesn’t apply to refurbished models you buy directly from Peloton or its third-party distribution partners. The company clarified in an earnings call this fee will be applied to folks who buy a Peloton machine directly from a previous owner.
The official reason why is so that new members “receive the same high-quality onboarding experience Peloton is known for.” That may be true, but the fee is also a way for Peloton to get a cut of secondary hardware sales. In today’s earnings call, the company…