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The new ‘Hulu for Sports’ streaming service has a name: Venu Sports

An image showing the new logo of Venu Sports.
Venu Sports is supposedly the next big thing in sports streaming. | Image: Venu Sports

A new sports streaming service is coming later this year. We’ve known for months who is working on the service; it’s a co-venture from ESPN, Fox, and Warner Bros. Now, we also know what it’s going to be called: Venu Sports.

The naming announcement comes a few months after the three networks said they were planning to launch a “differentiated sports-centric service,” a much-needed simplification of an increasingly chaotic sports streaming landscape. Sports rights are more expensive than ever and are being split up among more partners than ever, so having a way to share costs, infrastructure, and content makes a lot of sense.

Initially, insiders took to calling the service Hulu For Sports, or Spulu for short. The actual name — which I’m…

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