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TikTok is adding an ‘AI-generated’ label to watermarked third-party content

Vector art of the TikTok logo.
Image: The Verge

TikTok already automatically applies an “AI-generated” tag to content on its platform made using TikTok’s AI tools, and that same label will now apply to content created on other platforms. Now, TikTok will detect when images or videos are uploaded to its platform containing metadata tags indicating the presence of AI-generated content and says it’s the first social media platform to support the new Content Credentials.

Support for the Adobe-developed tagging system (which has been added to tools like Photoshop and Firefly) comes as TikTok partners with Adobe’s Content Authenticity Initiative (CAI) as well as the Coalition for Content Provenance and Authenticity (C2PA).

Image: TikTok

TikTok writes that Content…

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